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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Sellaway Jos'e Eber
Sellaway is a speciality retailer representing the brand of the worlds most famous master craftsmam of flair, style and inspired vision Hair Stylist Jos'e Eber, who started in Rodeo Drive in the 1970's.
Client & Objective
Sellaway specialise in hair products such as hair straightners, curling irons and hair care accessories.
Sellaway are about delivering a line of high performance styling tools and hair products that are the best in the market.
The Campaign
Sellaway starting in Westfield Riccarton in 2010, with the aim of expanding into Auckland with Westfield in 2011, and then Westfield Chartwell and Queensgate in 2012.
A key to success in the busines model is that no effort or resources are spared to ensure the highest level of customer service and follow-up consultations are experienced for clients.
The Results
Due to the success of the business at Westfield Riccarton, Sellaway is now operating across 5 Westfield Shopping centres, with continued expansion and growth planned within Westfield and abroad.
Establishing something completely from scratch could have been impossible without Westfield's help. I am now operting successfully in 5 Westfield shopping centres and look forward to expanding and growing my business in Westfield New Zealand and abroad. Neta Or - Director Sellaway Ltd
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