Westfield BrandSpace


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  • Kids Play Area - Resene

    Kids Play Area - Resene

    Resene has now joined forces with Scentre Group BrandSpace as the new associate sponsor for the Westfield Kids Play Areas on a portfolio wide basis.

    Campaign: Kids Play Area

    Client: Resene

    Date: December 2014

  • How to train a Dragon

    How to train a Dragon

    Making an impact on a grand scale is often easier said than done but 20th Century Fox continue to rise to the challenge and deliver Westfield shoppers unique experiences.

    Campaign: How to Train a Dragon

    Client: 20th Century Fox

    Date: July 2014

  • Elizabeth Arden

    Elizabeth Arden

    To complement Westfield’s Summer Fashion Campaign and to align with the launch of the Westfield Fashion Collective, BrandSpace secured Elizabeth Arden as the primary brand partner

    Campaign: Summer Fashion Campaign

    Client: Elizabeth Arden

    Date: 2013

  • Nissan Partnership

    Nissan Partnership

    To help improve Westfield Gift Card national awareness, BrandSpace secured Nissan New Zealand as a spend and win partner for November 2013.

    Campaign: Nissan Gift Card Partnership

    Client: Nissan New Zealand

    Date: October 2013

  • 20th Century Fox: Turbo

    20th Century Fox: Turbo

    Augmented reality came to life within Westfield Shopping Centres during the September 2013 School Holidays.

    Campaign: Turbo School Holidays

    Client: 20th Century Fox

    Date: September 2013

  • 2degrees


    A unique pre-Christmas media and experiential campaign with a twist.

    Campaign: Grab a SIM and text

    Client: 2Degrees

    Date: December 2012

  • Spark Rebrand

    Spark Rebrand

    The Innovative rebrand transition from Telecom to Spark using two BrandSpace media formats.

    Campaign: Spark Rebrand

    Client: Spark

    Date: August 2014

  • 20th Century Fox: EPIC

    20th Century Fox: EPIC

    20th Century Fox brought an enticing augmented reality experience to the July School Holiday shoppers.

    Campaign: EPIC

    Client: 20th Century Fox

    Date: August 2013

  • ANZ Awareness Campaign

    ANZ Awareness Campaign

    A media campaign that tied the product being promoted to the BrandSpace advertising platform, with creative customised to communicate a message about a free ride for consumers.

    Campaign: Go Transaction Floor Decals

    Client: ANZ Bank

    Date: January 2011

  • Painted Summer Resene

    Painted Summer Resene

    With the launch of the Westfield Summer Fashion campaign aptly named A Paint Summer, Resene were approached to be a brand partner for the summer fashion platform.

    Campaign: Painted Summer

    Client: Resene

    Date: Summer 2012

  • BMW X1

    BMW X1

    BMW New Zealand in partnership with agency Draft FCB wanted to break with the traditional media launch of the BMW X1.

    Campaign: BMW X1 Launch

    Client: BMW

    Date: November 2011

  • Ferrero Rocher Christmas

    Ferrero Rocher Christmas

    A Spectacular Ferrero Rocher Christmas Tree installation completed Westfield St Lukes November 2009, combined with experiential sampling at two centres leading up to Christmas.

    Campaign: Ferrero Christmas 2009

    Client: Ferrero Rocher

    Date: December 2009

  • Diet Coke

    Diet Coke

    An integrated media campaign for Diet Coke combining a national FoodCourt table wrap campaign, together a national primary banner campaign.

    Campaign: Lighten Your Lunch 2010

    Client: Diet Coke

    Date: September 2010

  • The Lost Shop

    The Lost Shop

    A brand partnership spend and win campaign with the chance to win a $75,000 stash of goodies. Both American Express and Resene Paints partnered with Westfield Shopping Centres for The Lost Shop campaign.

    Campaign: 'The Lost Shop' Promotion 2010

    Client: American Express and Resene

    Date: August 2010



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