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POWERFUL SOLUTIONS FOR THE RETAIL ENVIRONMENT
REACH. ENGAGE. INFLUENCE. CONVERT
Whether your business is retailing, marketing or a combination of both, Westfield BrandSpace offers your business access to consumers on a casual basis.
You can sell, promote, launch or sample your product, service, brand or message in the common mall area of Westfield's national shopping centres and gain access to hundreds of thousands of shoppers on a weekly basis.
Westfield shopping centres deliver a unique brand experience. Westfield gives consumers an opportunity to touch, feel, hear, see, try and buy your product. We offer this opportunity on a large scale, with an annual foot-traffic count of 71 million* across all 9 shopping centres.
* Annual foot traffic count number collected by Traffic Count Systems (TCS) for the period 01/01/2012 to 31/12/2012.
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Painted Summer Resene
With the launch of the Westfield Summer Fashion campaign aptly named A Paint Summer, Resene were approached to be a brand partner for the summer fashion platform.
Campaign: Painted Summer
Client: Resene
Date: Summer 2012
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Suzuki/Walk in Wardrobe
A national marketing and Westfield BrandSpace partnership in conjunction with primary sponsor Suzuki
Campaign: Walk in Wardrobe - Summer Fashion 2011
Client: Suzuki
Date: September 2011
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ANZ Awareness Campaign
A media campaign that tied the product being promoted to the Wesfield BrandSpace advertising platform, with creative customised to communicate a message about a free ride for consumers.
Campaign: Go Transaction Floor Decals
Client: ANZ Bank
Date: January 2011
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BMW X1
BMW New Zealand in partnership with agency Draft FCB wanted to break with the traditional media launch of the BMW X1.
Campaign: BMW X1 Launch
Client: BMW
Date: November 2011
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Ferrero Rocher Christmas
A Spectacular Ferrero Rocher Christmas Tree installation completed Westfield St Lukes November 2009, combined with experiential sampling at two centres leading up to Christmas.
Campaign: Ferrero Christmas 2009
Client: Ferrero Rocher
Date: December 2009
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Sellaway
Sellaway is a speciality retailer representing the brand of the worlds most famous master craftsmam of Flair, style and inspired vision Hair Stylist Jos'e Eber.
Campaign: Retail Kiosk
Client: Sellaway
Date: 2011
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Diet Coke
An integrated media campaign for Diet Coke combining a national FoodCourt table wrap campaign, together a national primary banner campaign.
Campaign: Lighten Your Lunch 2010
Client: Diet Coke
Date: September 2010
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The Lost Shop
A brand partnership spend and win campaign with the chance to win a $75,000 stash of goodies. Both American Express and Resene Paints partnered with Westfield for The Lost Shop campaign.
Campaign: 'The Lost Shop' Promotion 2010
Client: American Express and Resene
Date: August 2010
Welcome to Westfield BrandSpace. We provide inspirational experiential & media opportunities to aspirational clients.
Experiential Space
Westfield shopping centres are a perfect environment to create engaging and exciting retail experiences, building on brand exposure and leveraging high quality retail environments.
Media
BrandSpace media is large format, impactful and allows brands to bring their creative within proven retail environments in highly visible locations.
Brand Partnerships
Brand partnerships are strategic marketing alliances between brands and Westfield.
© Copyright 2011 Westfield BrandSpace