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Why Westfield?
Westfield shopping centres throughout New Zealand attracted more than 86 million shopper visits for the 2011 year, offering opportunities for companies looking to advertise or promote their brands.
Westfield BrandSpace, the mall media division of Westfield NZ, offers an extensive range of in-centre opportunities to promote products and brands directly to your target consumer. Using the common mall area clients have the opportunity to sell, promote, launch, and sample product, service or brands to consumers.
We're Everywhere
Westfield has 12 shopping centres across New Zealand in four regions: Auckland, Hamilton, Wellington and Christchurch.
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Overview
Westfield shopping centres deliver a unique brand experience by allowing shoppers an opportunity to touch, feel, hear, see, try, and buy your product.
We offer this opportunity from small to large scale, together with significant reach and frequency of shopper visits. The shopping centre portfolio has over 1700 tenants across main retailer categories.
In 2011, shopper visits to the 12 centres in the Westfield New Zealand portfolio totalled 86.3 million*, equating to an average of over 1.6 million shoppers visits each week.
* Foot traffic count number collected by Traffic Count Systems for the period from 1 January 2011 to 31 December 2011.
Various Statistics
- Daily shoppers represent 7% of total foot-traffic, and visit centres an average of 5.7 times per week*
- 35% of all shoppers on average visit the centre several times a week
- 24% of all shoppers visit about once a week
Westfield Shopping Centres ranked No.1 Destination for Fashion Planned and Social Shopping (pie charts)
* Source Data: Exit surveys from Westfield Chartwell June 2008 and Westfield Queensgate June 2007.
* Source Data: Report prepared by AMR Interactive for Westfield NZ in May 2007.
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