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Media
BrandSpace Media provides brands with high visibility exposure within proven retail environments.
BrandSpace Media encompasses large format hanging banners, floor decals, escalators sides, and moving handrail media options, viewable from many vantage points within the common mall area. A recent addition to the mix includes Foodcourt table wraps and Parent Room door media.
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Side of
Escalators
Side of Escalator Decals offer significant creative impact to converging foot-traffic and delivers a very captive audience.
Large scale creative on the glass sides of escalators are visual and impactful as shoppers travel through the centre and use the escalators as their path the retail stores.
About the medium
Side of Escalator Decals can be booked by location, by centre or as a multi-centre package. An impactful media choice due to the length of the glass panels allowing for extended creative to be used. Both the glass sides and the handrails are available together or separately. Typically sold in four week campaign cycles, with all creative to be approved by Westfield.
Effectiveness
Shoppers converge on escalators and travellators to connect between levels in the mall environment making them a perfect conduit for brand advertising whether on the sides or handrails.
What you can do
Packages can be built for specific needs, whether by precinct or target location. Escalator media gets the attention of our shoppers as they travel throughout the shopping centre. A fun and innovative way to connect with the thousands of shoppers using escalators and travellators in each centre.
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