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Media
BrandSpace Media provides brands with high visibility exposure within proven retail environments.
BrandSpace Media encompasses large format hanging banners, floor decals, escalators sides, and moving handrail media options, viewable from many vantage points within the common mall area. A recent addition to the mix includes Foodcourt table wraps and Parent Room door media.
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Parent Room
Doors
A unique new media offer at the secure entry to Parent Room facilities, utilised by a very targeted audience of shoppers.
Parent rooms offer a clean, safe sanctuary and private environment for changing and feeding young children.
About the medium
Parent Room door media offers brands a captured audience and a very specific target demographic to communicate with.
Creative can be applied to the exterior secure entry doors, with high visability for entering shoppers.
Effectiveness
Visiting parents and caregivers use the facilities as a convenient part of the shopping experience and journey within the centres.
Based on independently commissioned research conducted with over 260 shoppers in Westfield Australia, 17% of the total foot-traffic use the Parent Rooms, with 77% of the users using the facilities everytime they visit the centre.
What can you do
Parent Room door media is a new platform for 2012.
Available at 11 of the 12 Westfield centres.
The packages are available as monthly or quarterly, or can be customised to meet the needs of a brief.
Please email rscott@nz.westfield.com to learn more about this new media platform.
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