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Media
BrandSpace Media provides brands with high visibility exposure within proven retail environments.
BrandSpace Media encompasses large format hanging banners, floor decals, escalators sides, and moving handrail media options, viewable from many vantage points within the common mall area. A recent addition to the mix includes Foodcourt table wraps and Parent Room door media.
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Floor
Decals
BrandSpace floor media is designed for maximum exposure in a 3m x 3m format to demand attention in a retail environment.
Large scale floor media with high visibility, locations strategic and tactical to maximise foot-traffic exposure to the brand message. Floor Decals offer a great opportunity for dynamic or 3D creative to be used for impact and exposure, especially if placed in unexpected locations.
About the medium
BrandSpace Floor Decals are available in key location packages including; bottom of escalator, outside supermarket and custom impact packages, allowing client to select the best package or decal location for their campaign needs. Decals are 3mx 3m as a standard size and typically sold in national packages, with campaigns being a four week duration. All creative must be approved by Westfield.
Effectiveness
Floor Decals due to size and key locations, offer a great medium to reach the volume of shoppers converging in retail shopping centres. Located in high pedestrian areas to maximise the brand message and visibility of the creative. Floor decals offer a great path to purchase media opportunity.
What you can do
Whether a bottom of escalator package to take advantage of shopper dwell time, the FMCG package to dominate at supermarket entrances, or a custom impact package to maximise the brand message in key central locations, floor decals can be strategic and create impact due to size and scale.
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