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Media
BrandSpace Media provides brands with high visibility exposure within proven retail environments.
BrandSpace Media encompasses large format hanging banners, floor decals, escalators sides, and moving handrail media options, viewable from many vantage points within the common mall area. A recent addition to the mix includes Foodcourt table wraps and Parent Room door media.
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Escalator
Handrail
Moving media on Escalator Handrails is an exciting new media option. Travel time allows for extended engagement and unique messaging during shopper dwell time.
Creative placed on the escalator handrails moves with the shoppers as they travel the escalators and is the perfect media to draw the shoppers attention to products or brands during dwell time. It is a fun and innovative way to connect shoppers with brands.
About the medium
Handrail media is available at most Westfield shopping centres on both escalators and travelators. It is the perfect platform for delivering a moving, repeat message to high levels of foot-traffic. Available as centre specific media or as a national campaign across all available centres. Typically sold in four week campaign cycles, with all creative to be approved by Westfield. Please review specifications for creative sizes and optimum viewing recommendations.
Effectiveness
Shoppers converge on escalators and travelators to connect between levels in the mall environment, making them a perfect conduit for brand advertising.
What you can do
Whether a product push or brand message, handrail media gets the attention of shoppers as they travel throughout the shopping centre. A fun and innovative way to connect with the thousands of shoppers using escalators and travelators.
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