Escalator
Handrail
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Moving media on Escalator Handrails is an exciting new media option. Travel time allows for extended engagement and unique messaging during shopper dwell time.
Creative placed on the escalator handrails moves with the shoppers as they travel the escalators and is the perfect media to draw the shoppers attention to products or brands during dwell time. It is a fun and innovative way to connect shoppers with brands.
About the medium
Handrail media is available at most Westfield shopping centres on both escalators and travelators. It is the perfect platform for delivering a moving, repeat message to high levels of foot-traffic. Available as centre specific media or as a national campaign across all available centres. Typically sold in four week campaign cycles, with all creative to be approved by Westfield. Please review specifications for creative sizes and optimum viewing recommendations.
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