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Media
BrandSpace Media provides brands with high visibility exposure within proven retail environments.
BrandSpace Media encompasses large format hanging banners, floor decals, escalators sides, and moving handrail media options, viewable from many vantage points within the common mall area. A recent addition to the mix includes Foodcourt table wraps and Parent Room door media.
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Banners
BrandSpace Banners are positioned in elevated hero positions within Westfield Centres. Large in format and double sided for maximum impact.
All banners are strategically positioned in high profile centre court or atrium void areas, making them hard to miss.
About the medium
BrandSpace hanging banners are the elevated hero media format available in centre court locations, primary atrium areas, and nearby some key experiential site locations. Each banner is portrait style, with size and scale driven by the location within the Centre. Banners are typically sold in national packages with campaigns being a four week duration. All creative must be approved by Westfield.
Effectiveness
Banners can have dramatic impact and are highly visible from many vantage points within the common mall area. Whether used as a solitary media form or as part of a greater out of home media campaign, large format hanging banners allow extended copy and product messaging.
What can you do
Being double sided, the banners allow for dual creative to make your messaging interesting and impactful. Clients and brands also have the option to create a real point of difference with 3D Hanging creative able to be used, subject to weight restrictions.
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