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Experiential Space
Experiential marketing using Westfield BrandSpace provides the ability to create a brand experience, emotionally engage and generate advocacy for a brand, product, or service in a high quality retail environment.
With access to premium site locations, and centre court areas, BrandSpace offers retail and promotional space in high profile locations throughout the common mall area. Westfield BrandSpace offers an environment already conducive to product messaging, together with tremendous depth in terms of audience and demographics.
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Roaming
Roaming within Westfield shopping centres allows brand to undertake sampling campaigns, generate awareness, do brand promotions and create theatre in the centres.
It is a fantastic way to create a personal connection with shoppers in a fun and interesting way and to drive trial.
About the medium
With no fixed site, Roaming licences are issued on a daily basis with up to three brand ambassadors permitted under the licence to roam the centre. Product or branded merchandise can be used to enhance the consumers shopping experience and drive engagement. Roaming licences are not permitted for the disbursement of leaflets or coupons.
Effectiveness
Roaming provides a brand with the ability to connect consumers with their products, generate trial and drive sales, by placing product into potential customers hands.
What you can do
Whether sampling new packaging, promoting a line extension, new variant or simply getting product into the hands of the consumer for trial, roaming is a cost effective means to drive purchasing decisions or getting consumer to adopt alternative brands.
Pricing details
Roaming licences varying between $1,000 - $2,000 + gst per day, per centre. Rates vary based on seasonal premiums applying in key promotional periods.
Note: Rate excludes agency commission
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