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Experiential Space
Experiential marketing using Westfield BrandSpace provides the ability to create a brand experience, emotionally engage and generate advocacy for a brand, product, or service in a high quality retail environment.
With access to premium site locations, and centre court areas, BrandSpace offers retail and promotional space in high profile locations throughout the common mall area. Westfield BrandSpace offers an environment already conducive to product messaging, together with tremendous depth in terms of audience and demographics.
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Promotional
Activity
Promotional sites within Westfield BrandSpace allow brands to extend their marketing creativity into the common mall area to see how shoppers interact with their brand, product or service.
Providing shoppers with a brand experience outside the normal retail store environment can build brand awareness and create meaningful impressions, especially if executed in a way that is unexpected, enticing or adding value to the shopping enjoyment.
About the medium
Premium and standard site spaces are available in strategic locations throughout each centre, available for various activities, including promotions, acquisitions, product launches and sampling. Sites typically measure 3m x 3m, with some centres offering slightly larger sites in key traffic areas. BrandSpace offers sites for a minimum of one week and up to 52 weeks, with premium sites available at all 12 Westfield centres. Please review the display guidelines provided.
Effectiveness
BrandSpace experiential activity offers brands the ability to make a personal connection with consumers, build lasting impressions on prospective customers and see how consumers interact with the brand.
What can you do
Experiential sites are located in high profile locations within the common mall area allowing brands to be exposed to foot-traffic. Both premium and standard experiential space can be offered in distinct zones within the centres including; fashion, youth, everyday, dining or grocery; this allowing campaigns to be built around the key target audience and core demographics.
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