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Experiential Space
Experiential marketing using Westfield BrandSpace provides the ability to create a brand experience, emotionally engage and generate advocacy for a brand, product, or service in a high quality retail environment.
With access to premium site locations, and centre court areas, BrandSpace offers retail and promotional space in high profile locations throughout the common mall area. Westfield BrandSpace offers an environment already conducive to product messaging, together with tremendous depth in terms of audience and demographics.
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Centre
Court
Centre Court areas are the largest, and often most central, BrandSpace experiential platforms available to clients for building brand identity or executing key promotions within the common mall area.
BrandSpace Centre Court space is the ideal location for larger scale events, brand promotions, product demonstrations or retail displays.
About the medium
Centre Court areas are typically in large central voids and often visible from upper levels. The typical centre court size is 6m x 6m, with some centres offering slightly smaller centre court sites. BrandSpace offers sites for a minimum of one week, with centre court space available in 10 of the 12 Westfield shopping centres. Please review the display guidelines provided.
Effectiveness
Centre court space offers a distinctive point of difference due to scale, allowing brands to have substantial visual impact, creating dramatic and inviting environments for the shoppers.
What you can do
Centre Court experiential space enables clients to create sizable branded environments to bring their products and brands to life in the central hub of the shopping environment, and connect with volume of shoppers passing through central areas. They also offer the ability to integrate large format hanging banners, 'the hero of the mall', as part of the promotional experience giving even greater visual impact to any experiential activity.
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