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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Walk in Wardrobe Pernod Ricard
Pernod Ricard New Zealand - one of New Zealand’s premier wine and spirits companies - sponsored the Westfield Walk in Wardrobe Summer 2010 roadshow, with their new wine brand: Jacob’s Creek Sparkling Moscato.
Client & Objective
As the Key Event Sponsor for the Walk in Wardrobes promotion and associated VIP Events, Pernod Ricard’s prime objectives were to drive ‘glass in hand’ product sampling opportunities in an appropriate setting and to drive retail sales.
The Campaign
The Walk in Wardrobes were set up in centre courts and road showed around eight Westfield shopping centres. Featuring the latest season’s fashion & accessories from centre retailers, the promotion offered shoppers the opportunity to enjoy a personal consultation and to receive free styling advice from well-known personal stylists.
Pernod Ricard created their own display adjacent to the Walk in Wardrobe in each case, to promote and sample both white and rose variants of the Jacobs Creek Sparkling Moscato wine.
As sponsors of the event, the Jacobs Creek Sparkling Moscato logo also featured on all marketing and advertising material produced to support the promotion, as well as branding within the Wardrobe displays themselves in the form of promotional hanger tags, and posters.
Evening VIP events were held at some of the centres and a chilled flute of Pernod Ricard’s Jacob’s Creek Sparkling Moscato wine was offered to each customer as part of this promotion.
The Results
Pernod Ricard achieved over 9000 samples through the partnership, and 2500 entries into their own prize draw. 75% of entrants opted in to Pernod Ricard’s database.
In terms of ‘glass-in-hand’ sampling opportunities, the partnership was excellent. We leveraged the opportunity to drive consumers in store using coupons, and the resulting redemptions exceeded our expectations. Dave Openshaw of Pernod Ricard New Zealand.
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