The Lost Shop

A brand partnership spend and win campaign with the chance to win a $75,000 stash of goodies. Both American Express and Resene Paints partnered with Westfield for The Lost Shop campaign.

Client and Objective

A Westfield lead national spend driver promotion which gave shoppers the chance to enter to win by spending $50 in centre and guessing which door on the entry form could lead to the Lost Shop. With one winner drawn from each centre, each having the chance to open one of twelve Lost Shop doors to reveal the Lost Shop and the $75,000 stash of goodies.

The Campaign

Lost Shop media and promotional elements were strategically placed throughout the centres for shoppers to find. This included; Large Format 3D hanging Lost Shop doors, Lost Shop opening doors, Lost Shop hanging posters, in-centre posters and entry barrels. Other media included a TVC, Radio, Billboards, Busbacks, Adshels, Press Ads, Look Walkers, and Mobile Billboards on Scooters.

Brand Partnership

American Express were the Primary brand partner for the campaign and shared in all of the media elements. In addition, Westfield developed a secondary mechanic for American Express with 5 x entries for every $50 spend in an American Express card. Resene Paints were an associate brand partner for the campaign with Resene Red Hot and Resene Curious Blue being the two colours used for the Lost Shop doors during campaign.

Advertising Used: Banners; Spectacular

Related Case Studies: Jeep and Haines Hunter Spend and Win; Nissan Qashqai; Springfree Trampolines - It’s Circus Time

	Case Studies Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres. The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment. Sign up for our Newsletter Click here	experiential Space Media Brand Partnerships Why Westfield case studies our locations Call: 09 978 4898 Enquire Now The Lost Shop A brand partnership spend and win campaign with the chance to win a $75,000 stash of goodies. Both American Express and Resene Paints partnered with Westfield for The Lost Shop campaign. Client and Objective A Westfield lead national spend driver promotion which gave shoppers the chance to enter to win by spending $50 in centre and guessing which door on the entry form could lead to the Lost Shop. With one winner drawn from each centre, each having the chance to open one of twelve Lost Shop doors to reveal the Lost Shop and the $75,000 stash of goodies. The Campaign Lost Shop media and promotional elements were strategically placed throughout the centres for shoppers to find. This included; Large Format 3D hanging Lost Shop doors, Lost Shop opening doors, Lost Shop hanging posters, in-centre posters and entry barrels. Other media included a TVC, Radio, Billboards, Busbacks, Adshels, Press Ads, Look Walkers, and Mobile Billboards on Scooters. Brand Partnership American Express were the Primary brand partner for the campaign and shared in all of the media elements. In addition, Westfield developed a secondary mechanic for American Express with 5 x entries for every $50 spend in an American Express card. Resene Paints were an associate brand partner for the campaign with Resene Red Hot and Resene Curious Blue being the two colours used for the Lost Shop doors during campaign. Advertising Used Banners Spectacular Related Case Studies Jeep and Haines Hunter Spend and Win Nissan Qashqai Springfree Trampolines - It’s Circus Time
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The Lost Shop

Client and Objective

The Campaign

Brand Partnership