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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Telecom Xmas
Telecom chose eight Westfield centres, 227, Albany, Chartwell, Queensgate, Riccarton, Shore City, St Lukes and West City, to promote using Telecom XT using several media options including, floor decals, escalator handrails and the side of escalators.
Client & Objective
This Telecom media campaign was booked by agency Starcom to promote Telecom’s special mobile offering over the Christmas period.
The Campaign
Gaining cut-through in the competitive mobile phone market over the important Christmas season is key.
Starcom gained mall dominance for their client during this critical sales period, by booking a heavyweight, eight week campaign in Westfield centres nationwide.
Making use of large format floor decals in conjunction with advertising on escalators gave maximum impact and Telecom’s striking Christmas campaign took full advantage of this dwell-time media format.
- Advertising Used
- Escalator Handrail
- Floor Decals
- Side of Escalators
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