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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Suzuki Walk in Wardrobe
A national marketing and Westfield BrandSpace partnership in conjunction with primary sponsor Suzuki.450
Client & Objective
A Westfield facilitated in-centre styling suite with retailer garments on display, offering free five minute style consultations for shoppers. Hosted by various stylists, shoppers are advised on the latest seasonal looks and ideal garments for their body shape.
Suzuki’s partnership included the provision for up to three cars in centre court leading up to the commencement of Walk in Wardrobe, and then a Suzuki Splash hosted alongside the Walk in Wardrobe suite.
The Campaign
As brand partner Suzuki shared in all the media that each centre booked for the promotion of the Walk in Wardrobe, as well as the in-centre presence.
The Walk in Wardrobe road showed throughout 8 Westfield centres starting in September and concluding in November as part of the Summer Fashion drive for 2011.
The Results
The Walk-in-Wardrobe promotion gave us the opportunity to display a range of Suzuki vehicles to hundreds of potential customers everyday.
It was great to give customers a chance to interact with our vehicles and dealership staff in a relaxed and familiar environment.
The displays also coincided with the launch of our new Suzuki Splash so we saw this as an ideal opportunity to raise the awareness of this model during its launch phase by having it featured prominently at each site.
From a branding perspective, we achieved huge exposure for our vehicles and enquiry for our Splash model has been great. We secured a good number of test drives via the text mechanism and on-site contact forms. These were followed up by each dealer and a small portion of these were converted into sales. Tom Peck, Marketing Director
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