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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Suzuki Lucky Days
A national marketing and Westfield BrandSpace partnership in conjunction with primary sponsor Suzuki.
Client & Objective
A Westfield lead spend and win campaign with a difference. Lucky Days was a campaign developed with large platform of prizes from iPads to Holidays and much, much more.
The two star prizes were two Suzuki Swifts from the primary brand partner Suzuki.
The Campaign
As brand partner Suzuki shared in all the media for the four weeks of the marketing promotion, plus had their Suzuki Swifts road showing around all 12 Westfield Centres.
Media included national TVC and press ads, outdoor media and all in-centre collateral.
The Results
From a Westfield perspective the campaign was a huge success with entries being higher than previously recorded.
From Suzuki's perspective they managed to give their new model Swift exposure to a wide variety of wide audience.
Suzuki found the display space worked well with good direct results from dealers who worked the sites and a lot of general interest in the product.
Suzuki have since followed up with subsequent displays in other centers with successful outcomes from a large number of consumers in a relaxed and consumer orientated environment.
The Westfield promotion was invaluable for Suzuki to establish our new model Swift in the market place. The promotion provided television exposure through Westfield's advertising campaign and also allowed a huge number of people to see the vehicle in the flesh. It is not always easy to get customers into dealerships so for customers to be able to touch and feel the new Swift while in the relaxing environment of a Westfield mall was excellent. Gary Collins, Sales Manager Automobiles, Suzuki New Zealand Ltd
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