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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Springfree Trampolines Spend and Win
Springfree were the named partner for the 'Spend and Win' September 2010 School Holiday program which ran across nine Westfield centres.
Client and Objective
Following on from the success of the 2009 partnership, Springfree partnered again with Westfield for another Spend and Win campaign for the September 2010 school holidays.
The Campaign
Extending the in-centre presence from one week to two weeks per centre, tying to the two week spend and win campaign, Springfree provided "Jumpzones" alongside the stage and in-centre entertainment, providing extended play times for kids beyond just the daily shows.
Shoppers were invited to enter a competition for the chance to win two trampolines per centre. Twenty Two Springfree trampolines were offered as part of the partnership, a great prize for shoppers.
The campaign was run at 11 of the 12 Westfield centres, extending to ShoreCity and Westfield Downtown for the 2010 campaign.
The Results
Over 28,160 entries were received. Twenty Two Springfree Trampolines were won and over 3,436 contacts were passed to Springfree in database form of shoppers interested in more information from Springfree. Competition entries and leads were well up on the previous year campaign creating a win, win for both Westfield and Springfree.
- Advertising Used
- Centre Court
Westfield malls are a fantastic medium to get your product in front the right people! Josh Hill, Springfree New Zealand Ltd
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