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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Springfree Trampolines It's Circus Time
Springfree were the named partner for the 'It's Circus Time' school holiday program which ran from 28th September to 9th October 2009 across nine Westfield centres.
Client and objective
Springfree wished to initiate a Spend and Win campaign in partnership with Westfield during the September school holidays as part of their Springfree Trampoline promotion.
The campaign
Springfree were the brand partner for the national school holiday entertainment 'It's Circus Time' and provided Springfree Trampolines in Centre Court as additional entertainment. During the two week period shoppers could spend $10 in centre and have the chance to win 2 Springfree Trampolines per centre (18 Trampolines in total to be won).
The results
Over 16,800 entries were received, 18 Springfree Trampolines won and over 1,300 contacts passed to Springfree in database form of shoppers interested in more information from Springfree.
- Advertising Used
- Centre Court
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