Call: 09 978 4898 Enquire Now
Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
Sign up for our Newsletter
Riccarton Fashion Foundations
A centre specific brand partnership at Westfield Riccarton, combining a fashion event, styling advice and involvement of brand partners; Euromarque, Clinique and Benson's Hair & Beauty.
Client and objective
Fashion Foundations was a centre marketing campaign which was tied to an evening event.A local stylist worked with four models on stage, where she went through their different body shapes and colourings and discussed how to dress well for your shape, age & lifestyle.
The campaign
As brand partners, Euromarque displayed the latest Alfa Romeo MiTo in Centre Court. Both Clinique and Benson's Hair & Beauty completed the make-up and hair for the models, plus had roaming talent at the event. Each brand partner also got the opportunity to talk to the audience for two minutes about the product and current trends.
- Advertising Used
- Centre Court
© Copyright 2011 Westfield BrandSpace