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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Resene Paints - Table Tops
A media first table top wrap campaign completed by Resene Paints using food associated colour names on the foodcourt tables.
Client and Objective
Resene wished to undertake a media first campaign in Westfield foodcourts and used meaningful food associated colour names to bring the campaign to life in busy Westfield foodcourts during December 2009.
The Campaign
The campaign ran at Westfield Albany, St Lukes and Queensgate for a four week period, with the execution being 50 tables per centre. Creative allowed approximately 20 colours to be promoted, with each table carrying split creative to face individual foodcourt patrons.
We found the table top creative was a great talking point among foodcourt diners who generally did take the time to read the creative in front of them. We had very positive feedback about the creative relating the paint names with foods and how fitting it was for a foodcourt, and found that many people gravitated to sit at the table with the designs, rather than the plain tables. Karen Warman, Resene Marketing Manager
- Advertising Used
- Table Tops
- Escalator Handrail
- Floor Decals
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