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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Nissan Micra Trinny and Susannah
As brand partner for the Westfield Trinny and Susannah February 2008 tour to New Zealand, Nissan shared in the media exposure supporting this, together with the four week Spend and Win campaign.
Client and objective
As part of the launch of the new Nissan Micra, Nissan partnered with Westfield for the spend and win campaign and showcased the new Nissan Micra in all Westfield centres as part of the brand partnership.
The campaign
The brand partnership included an experiential Centre Court roadshow displaying the Nissan Micra together with a share of all Westfield media during the four week Spend and Win promotion. Shoppers were encouraged to spend $50 in any Westfield centre, with the chance to win 200 VIP tickets to an exclusive Trinny and Susannah live cinema event.
Brand Partnership Media
Nissan received logo placement on all in centre and media collateral, together with the ability to collect a database from entry forms for all shoppers opting to receive information from Nissan.
- Advertising Used
- Centre Court
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