Call: 09 978 4898 Enquire Now
Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
Sign up for our Newsletter
LooksMart Alterations
LookSmart worked with BrandSpace to implement a simple, yet effective floor decal campaign in numerous Westfield Centres for their school uniform promotion.
Client & Objective
LookSmart Alterations launched a nationwide school uniform alterations campaign in April this year. They approached BrandSpace to amplify their media campaign in a retail environment and to create something that really stood out.
The Campaign
BrandSpace recommended LookSmart Alterations place floor decals at the bottom of escalators and in other high traffic locations. This simple, yet cost-effective method would capture the attention of shoppers, especially their target audience of mothers, and provide a weighty addition to their overall marketing campaign.
The Results
The massive 3m x 3m floor decals were created to get noticed, with decal locations carefully selected for maximum visibility. The floor areas within Westfield are highly travelled and are a great platform to reach shoppers with tailored communications.
By using this non-traditional platform of media LookSmart was able to promote their free gift with purchase promotion to a large number of shoppers.
- Advertising Used
- Floor Decals
© Copyright 2011 Westfield BrandSpace