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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Lipton Ice Tea Cool Your World Naturally
National floor decal campaign over an eight week campaign period to build brand awareness of Lipton Ice Tea and drive sales.
Client and objective
Unilever's Lipton Ice Tea campaign objective was to target consumers on the path to purchase, to drive brand awareness and promote the product with its 'Cool Your World Naturally' tagline.
The campaign
The national, medium weight, custom impact floor decal campaign ran November and December of 2009, with the package consisting of 16 decals across 12 Westfield centres for an 8 week duration. The campaign was supported by other media, including a out of home and TVC.
- Advertising Used
- Floor Decals
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