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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Jeep and Haines Hunter Spend and Win
Jeep and Haines Hunter were joint partners in the Westfield 'Win the Ultimate Christmas Hamper' Spend and Win campaign in November 2009.
The National Spend and Win campaign ran for two weeks from 16th to 29th November 2009, with shoppers needing to spend $50 in any Westfield Centre to be eligible to win a Jeep Cherokee and Haines Hunter SF535, plus thousands of dollars of Kiwi Christmas goodies. Total prize value in excess of $100K.
Client and objective
The joint partners were Jeep and Haines Hunter. Both shared association with logo placement on all media and in Centre Collateral. Jeep leveraged the campaign with a national experiential roadshow showcasing the Jeep Cherokee in 9 Centres, as part of the partnership.
The campaign
A joint brand partnership with Westfield for the 'lead up to' Christmas Spend and Win campaign.
- Advertising Used
- Centre Court
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