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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Gold Buyers
Gold Buyers New Zealand are a consortium of trained gold buyers, who as consultants, test, appraise and purchase yellow gold, white gold, platinum and silver, offering cash for the unwanted precious metals.
Client and objective
Gold Buyers previously operated via social events and at fundraising events but had the desire to evolve the business into the retail market. They did so working with the BrandSpace retail team to identify key Westfield Centres and sites for semi-permanent retail kiosks.
The campaign
Gold Buyers are in Albany, St Lukes, Westcity, Manukau, Riccarton, Chartwell, Queensgate and will be in the Glenfield Centre by mid March 2010.
They also rotate on an ongoing basis between Shorecity, Pakuranga, Downtown and 277 Westfield centres on a four week per centre cycle.
- Advertising Used
- Retail Kiosks
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