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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Ferrero Rocher Christmas 2009
A Spectacular Ferrero Rocher Christmas Tree installation was completed in Westfield St Lukes November 2009, combined with experiential sampling at two centres leading up to Christmas.
The Ferrero Christmas Tree was installed mid November for a six week period leading up to Christmas 2009.
Client and objective
Ferrero wished to create a feature piece in a shopping centre within New Zealand (similar to the installations that had been completed in Australia). They complimented this with sampling activity for one week at Westfield St Lukes and Manukau.
The campaign
A two Centre sampling campaign to drive trial and awareness of Ferrero and Raffaello chocolate leading up to Christmas, with the Ferrero Tree being a fantastic example of a Spectacular media installation.
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