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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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DIET COKE Lighten Your Lunch
An integrated media campaign for DIET COKE combining a national FoodCourt table wrap campaign, together with a national primary banner campaign.
Client and Objective
DIET COKE wished to communicate the brands deliciously light taste message within a consumption environment as part of the integrated DIET COKE Marionettes' campaign (as seen in the DIET COKE TVC and other media formats). Two key media formats were chosen across the portfolio of Westfield centres.
The Campaign
The campaign involved large format hanging banners in 11 Westfield Centres, plus a 12 centre foodcourt table wrap campaign with 50 tables wrapped with DIET COKE creative.
- Advertising Used
- Banners
- Table Tops
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