BrandSpace Westfield, Case Studies

Diet Coke Little Black Dress

Integrated experiential promotion for Diet Coke, offering free Stylist advice from Signature Style's Jackie O'Fee on the best Little Black Dress for your body shape.

Client & objective

Diet Coke wished to build brand association between Diet Coke and the Little Black Dress, an item in every woman's wardrobe. Diet Coke invited fashion retailers within Westfield centres to supply two little black dresses to the Style Zone.

The campaign

A national experiential centre court roadshow over five weeks, leading up to New Zealand Fashion Week. The roadshow delivered 'Little Black Dress' style advice to the everyday woman from Signature Style stylist Jackie O'Fee. The roadshow included Westfield Riccarton, Queensgate, Albany, Manukau and St Lukes.

The results

A positive result was achieved for Diet Coke with over 15,000 cans sampled over the period of activation, and over 3,100 entry forms completed. Retailers fully supported the in-centre events with some retailers having very positive sales results. From a shopping experience, the consumers thought it was fantastic.

Thanks in large part to the efforts of your team and their eagerness to make our Style Zone programme a success, we finished the campaign having met or exceeded all of our targets. Craig Green - Marketing Activations Manager - Coca Cola

Advertising Used: Banners; Centre Court

Related Case Studies: Kia Soul; TVNZ Packed to the Rafters

	Case Studies Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres. The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment. Sign up for our Newsletter Click here	experiential Space Media Brand Partnerships Why Westfield case studies our locations Call: 09 978 4898 Enquire Now Diet Coke Little Black Dress Integrated experiential promotion for Diet Coke, offering free Stylist advice from Signature Style's Jackie O'Fee on the best Little Black Dress for your body shape. Client & objective Diet Coke wished to build brand association between Diet Coke and the Little Black Dress, an item in every woman's wardrobe. Diet Coke invited fashion retailers within Westfield centres to supply two little black dresses to the Style Zone. The campaign A national experiential centre court roadshow over five weeks, leading up to New Zealand Fashion Week. The roadshow delivered 'Little Black Dress' style advice to the everyday woman from Signature Style stylist Jackie O'Fee. The roadshow included Westfield Riccarton, Queensgate, Albany, Manukau and St Lukes. The results A positive result was achieved for Diet Coke with over 15,000 cans sampled over the period of activation, and over 3,100 entry forms completed. Retailers fully supported the in-centre events with some retailers having very positive sales results. From a shopping experience, the consumers thought it was fantastic. Thanks in large part to the efforts of your team and their eagerness to make our Style Zone programme a success, we finished the campaign having met or exceeded all of our targets. Craig Green - Marketing Activations Manager - Coca Cola Advertising Used Banners Centre Court Related Case Studies Kia Soul TVNZ Packed to the Rafters
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Diet Coke Little Black Dress

Client & objective

The campaign

The results