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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Deep Spring Revitalising Zones
An experiential sampling promotion creating an oasis of natural revitalisation at two centres, Westfield Downtown and 277 Newmarket.
Client and objective
Deep Spring wished to create a revitalising experience, offering an unexpected oasis for busy women aged generally between 30 - 39 years of age. They wished to create a brand connection by offering a taste of Deep Spring, together with a free hand massage in centre to bring a pampering and memorable experience to the shopper.
The campaign
An experiential revitalising zone for Deep Spring was created in 3m x 4m spaces at Westfield Downtown and 277 Newmarket using three brand ambassadors. Shoppers were encouraged to try a free small serve sample of Deep Spring in a glass, and if they had the time to stop, the option of a free hand massage for a little revilatisaiton.
The results
Over the three week campaign period over 5,330 people sampled the Deep Spring, with over 3,000 flyers provided to shoppers. The campaign generated trial and purchase with the chance to 'Win a Cleaner for Year' special one-card promotion.
"This experiential concept really brings the brand proposition to life. Overall our client is absolutely delighted with the campaign and we have acheived incredibly enthusiastic feedback on the Deep Spring Revitalising Zone experience from the target auduience." Megan Clark - Director Copper Brand Experience Ltd
- Advertising Used
- Promotional Activity
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