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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Comfort Fabric Conditioner
An FMCG campaign with a difference. Comfort wished to create a connection with shoppers using media in centre, and a brand connection right at the path to purchase.
Client & Objective
As part of a greater partnership and media campaign Comfort undertook a tailored Westfield BrandSpace campaign utilising floor decals outside supermarkets, and extended this with product sampling rights on the floor decals to create an integrated media and experiential product trial campaign.
The Campaign
The campaign involved large format floor decals strategically located at supermarket entrances at 10 Westfield centres.
As part of the campaign Comfort brand ambassadors were able to engage with shoppers on key days offering samples of the new Comfort product.
The Results
More than 35,000 samples were distributed over 2 weekends with extremely positive feedback from consumers who were engaged. Shoppers were pleased to receive a coupon and were interested in trying the product. The samples were well received because of their generous size.
With new product launches, its necessary to gain the attention of the shopper at Point of Sale to ensure that awareness is running through-the-line. For Comfort, this approach has worked very well, and we will continue to find creative ways to reach our customers Mineli Grigourian, Unilever
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