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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Coca-Cola Spectacular
A spectacular coke bottle installation at Westfield WestCity as part of a summer campaign.
Client and objective
Coca-Cola wished to build brand association to the new look creative with a spectacular build. The bottle was installed for 11 months at Westfield WestCity.
The Campaign
The spectacular bottle campaign was tied to new foodcourt signage and another unexpected media option, an elevator wrap.
- Advertising Used
- Spectacular
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