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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Cerebos Gregg's Spice Exchange
A brand experience campaign, undertaken by Gregg's in 2008, to encourage the uptake of the new look glass seasoning, herb and spice jars.
Client and objective
Gregg's invited consumers to bring in any old jars, regardless of brand, from their spice racks and have them swapped for brand new ones, up to five per person.
The campaign
To drive traffic to the event, Gregg's booked media in eyelites and local press to ensure that their target market was widely aware of the offer.
The results
The Westfield campaign ran over 7 Westfield centres in four cities, with over 24,000 jars swapped over a total of 22 days of activity.
'To reach our key audience, malls gave us the best possible position and profile in order to reach, interact and educate consumers. We were very satisfied with the outcome". Michelle Singleton - Brand Manager - Cerebos Gregg's / Sam Harrowfield - Account Director - Phenomenon Promotions Agency
- Advertising Used
- Promotional Activity
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