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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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ANZ Go Transaction
A media campaign that tied the product being promoted to the Wesfield BrandSpace advertising platform, with creative customised to communicate a message about a free ride for consumers.
Client & Objective
As part of a national awareness campaign to promote their Go Transaction account, ANZ chose a four week campaign of strategically positioned large format floor decals at the bottom of the escalators across four Westfield centres.
The creative tagline was:
"ANZ Go Transaction Account. Could cost you as much as riding this escalator."
The Campaign
As part of a media mix, ANZ chose a four week campaign of five large format 3m x 3m floor decals in Westfield St Lukes, Chartwell, Albany and WestCity.
These decals were strategically positioned at the bottom and top of the escalators to drive home the message of Free Ride with the ANZ Go Transaction Account, creating a dramatic impact and attracting attention.
It was a great illustration of adapting creative to suit the environment and to emphasise one of the key benefits of the product. ANZ Marketing
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