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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Case Studies
AirAsia X Launch
AirAsia X celebrated the inaugural flight touch-down in Christchurch with an event at Westfield Riccarton, along with international media and VIP Guests.
Telecom Xmas
Telecom chose eight Westfield centres to promote using Telecom XT using several media options including, floor decals, escalator handrails and the side of escalators.
Telecom T Stick
Telecom booked a roaming promotion at Westfield Albany, St Lukes, Manukau and 277 as part of the launch their new Mobile Broadband USB "T-Stick".
TiVo CASPA
An experiential activity promotion held across four high profile centre court sites demonstrating Telecom's TiVo CASPA On-Demand programming.
Skoda Fabia
A Centre Court experiential promotion at three Westfield centres, showcasing the Skoda Fabia Hatch, combining floor decal creative for imact.
5 Minutes of Fame 2010
Panasonic were the brand sponsor for the Westfield 'Five Minutes of Fame' talent quest held in July 2010. The School Holiday entertainment program which ran across nine Westfield centres.
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