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Case Studies
Westfield BrandSpace are proud to be able to showcase a diverse range of recent campaigns completed within our centres.
The case studies presented cover all aspects of the business from experiential space and media campaigns, through to recent brand partnerships and spectacular media installations. If you are interested in case studies specific to Experiential, Media or Brand Partnerships, please use the filter to refine your search. The filter can also provide examples of integrated client campaigns. These clients combined Experiential with Media, Experiential with a Brand Partnership, and/or used dual media options to maximise brand exposure to consumers in a high quality retail environment.
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Case Studies
Drink Pump
"A Man can not be pulled around the shops if posing as a mannequin" - Drink Pump and Make like water.
BMW X1
BMW New Zealand in partnership with agency Draft FCB wanted to break with the traditional media launch of the BMW X1.
Walk in Wardrobe
A national marketing and Westfield BrandSpace partnership in conjunction with primary sponsor Suzuki
Comfort
An FMCG campaign with a difference. Comfort wished to create a connection with shoppers using media in centre, and a brand connection right at the path to purchase.
ANZ Awareness Campaign
A media campaign that tied the product being promoted to the Wesfield BrandSpace advertising platform, with creative customised to communicate a message about a free ride for consumers.
Westfield Kids Play Area
Westfield and Persil have joined forces to create a series of new branded indoor playgrounds for preschoolers.
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