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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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Media-First for Westfield
September 2011
Westfield BrandSpace, Persil and DNA have joined forces to create a series of new branded indoor playgrounds.
The concept for creative kids play areas was in development for ten months before a sponsor was approached. And Persil, in a deal brokered by Amanda Cater at Spark PHD, signed on in an effort to broaden its retail footprint, align with its sponsorship of the Small Whites (Soccer land is one of the areas in the playground) and amp up its brand proposition ‘Dirt is good’.
Georgia Rogers, Persil’s senior brand manager, says it wanted a distinct way to demonstrate the fun, creative elements of the brand.
“We believe constructive play helps children learn and express their creativity. The Persil sponsored WKids Preschool Play Areas won’t get your kids as grubby as making mud pies in the garden will but they’ll certainly enhance their play experience.”
Westfield delivers Celebrity Chef
August 2011
Westfield says the tour is an example of how effective its brand partnerships initiative can be, giving companies the chance to promote their brands by working strategically to leverage marketing activity at shopping centres.
As an example, the Simon Gault roadshow features sponsorship from the likes of Kenwood and Rangitikei Corn Fed Free Range Chicken. Both have their brand prominently displayed at each event and both have also received endorsement from Gault himself.
Whilst events such as Simon’s tour are not new for Westfield, they add an enhanced experience for visitors to our centres and continue to provide excellent brand exposure opportunities for our partners,” says Westfield.
AB's at Westfield Riccarton
September 2011
Canterbury's All Blacks fans were out in force to catch a glimpse of their heroes on September 19th.
Hundreds queued at Westfield Riccarton to see the visiting squad members, including captain Richie McCaw.
See pictures in slideshow above.....
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