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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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School
Holidays
Westfield commits to the provision of school holiday entertainment in the majority of Westfield centres three times a year and offers brands the ability to sponsor such events.
Partnership opportunities tied to these key entertainment events are available to brands. Whether assisting in the provision of entertainment or becoming a named partner, Westfield BrandSpace offers the ability to promote appropriate products and brands to this key audience in centre.
The opportunity
If you have a brand or client wishing to target specifically this audience, then getting involved with the School Holiday program would be a good start.
The partnership leverages all communication Westfield delivers to the market promoting these key events, including KidsClub which has a growing database of 1-10 year olds.
Entertainment will be planned for the April, July and September 2012 school holiday periods.
What you can do
Westfield BrandSpace can work with a client or brand to develop a custom proposal to meet key client objectives and meet with the core Westfield objective of delivering an interesting School Holiday entertainment program.
Depending on the type of entertainment, the partnership opportunity may be limited to named partner or open to multiple partners.
How do you get involved
Talk with us about how your brand would like to get involved with school holiday entertainment for 2012.
What's in the planning for 2012......
Following the success of character shows in early 2011, Westfield will host another entertaining character show for the April 2012 school holidays.
Beyond this for the July School Holidays, we will repeat 5 Minutes of Fame, encouraging young talent from Schools to participate in an in-centre talent quest.
Partnership opportunities exist for both of these entertainment programs if you are a brand wishing to reach and communicate with this target audience.
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