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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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Kids
Club
Westfield KidClub has over 33,700 members typically aged between
0-10 years of age.
As a member of KidsClub, children receive three newsletters a year via the post. These communicate what's on during the school holidays at their local Westfield centre. In addition, they receive a birthday card and invitation to drop in to the centre to collect a birthday pack from Westfield, plus a communication leading up to Christmas, with the chance to win Westfield Gift Vouchers.
Opportunity
Each KidsClub newsletter (3 per year), includes a competition mechanic with the chance for kids enter and win. This may be a colouring competition or a puzzle, something engaging for kids that will fit will all ages.
Westfield BrandSpace are currently looking for an annual sponsor for this competition, and a partner that can contribute 6 prize packs to be won per newsletter, plus goodies for birthday packs and welcome packs.
What else can you do
Beyond the colouring competition other opportunities exist with respect to birthday prizes for the kids, and brand sponsorship of the communication.
If you are a brand with a desire to communicate with kids and can offer us some great prizes or presents for the kids, then please talk with us about the sponsorship opportunities that exist for KidsClub.
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