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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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Fashion
Westfield BrandSpace offers the ability for brands to partner with Westfield for fashion related events, VIP nights and in-centre campaigns.
In 2012 Westfield centres will continue the Walk in Wardrobe concept, roadshowing retailer garments and accessories amongst a majority of the Westfield fashion centres.
The Walk in Wardrobe suite offers shoppers free styling advice from well known stylists and the ability to talk intimately with the stylist about their particular body shape.
What's coming up...
Walk in Wardrobe 2012 commences in late April following Winter Fashion launch, with Suzuki on board as primary sponsor for 2012. Other brand partnership opportunities still exist in conjuction with Suzuki for these in-centre styling suites for both Winter and Summer Fashion.
Talk with the BrandSpace team about how you can be involved to exposure your brand to Westfield VIP shoppers.
What's planned for 2012
We have an exciting fashion campaign being planned for 2012.
This involves a Celebrity fashion event, followed by a Spend and Win promotion and more.
Brands can work with BrandSpace to leverage these events, and the shoppers that will flock in centre to enjoy the celebrity style tour.
Talk to us today....involvement will be limited with category exclusivity on offer, so first in best dressed!
What you can do...
Experiential activations, media or roaming around the events......
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