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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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Christmas
2012
Gift Wrap Booths
Every year Westfield offers gift wrapping in the weeks leading up to Christmas. The wrapping service is offered for a gold coin donation to the centres nomitated charity, and drives compassion at this giving time of the year.
Westfield BrandSpace offers brands the ability to sponsor the gift wrapping service.
Overview
Tied to the extended trading hours at Christmas, Westfield offers gift wrapping at 20 booths across the portfolio of 12 centres.
Gold coin donations are promoted for the service, with each centre nominating a local charity as the recipient of all donations.
Total donations for 2010 amounted to over $74,000.
The Gift Wrap Booths are operational for approximately two weeks prior to Christmas.
The Opportunity
Westfield offers the ability for a client or brand to be a joint brand partner for the Gift Wrapping Service.
Westfield covers the cost of staff, plus supplies for the wrapping services.
As this is a key time for a brand looking to promote in the lead-up to Christmas, plus the service offers great dwell time and exposure to shoppers queuing for the service
2012 Planning.....
We start our planning early, and look to work with the right brand or brands to support our Christmas efforts for 2012 - this includes confectionery for Santa Sets and brand sponsorship of our gift wrapping services.
The cost of sponsorship will vary based on the level of intergration and involvement.
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