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Brand Partnerships
Brand Partnerships give you the opportunity to work strategically with Westfield to leverage marketing activity at Westfield shopping centres to promote your brand.
Westfield Brand Partnerships can take you beyond the standard BrandSpace offering by giving partner brands access to Westfield marketing programs and the synergy these can offer.There are two categories - Events: including entertainment programmes, spend & win competitions, gift with purchase, together with fashion related campaigns, and Sponsorships: which are opportunities tied to Westfields Families with Children strategy around Parents with Prams parking and Parent Rooms.
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Marketing
Westfield BrandSpace offers the ability to partner on key National and Centre specific marketing campaigns.
National Marketing campaigns are often tied to the seasons of spring and fall, and in some cases seasonally around key trading periods, such as Christmas.
National partnerships offer brands the ability to leverage Westfield's media schedule and in-centre collateral, plus all the experiential and media options offered by BrandSpace to fully integrate campaigns.
Gok is coming!
Fashionistas are giggling with glee.
Winter is coming, bringing both heavenly new styles and world-renowned stylist, Gok Wan for the Westfield Style Tour.
Simon Gault is coming back....
Get prepared for a mid-winter feast with Simon Gault back in centre, cooking up a treat.
The national roadshow with Simon will be spread across six Westfield Centres in June / July 2012, with brands having the ability to be a part of these events via sponsorship opportunities.
Talk to your BrandSpace contact to find out more about the primary and associate level sponsorships available for these culinary events.
Spend Driver Promo
Our next spend driver campaign is currently scheduled for August 2012
If you are interesting in leveraging the partnership opportunities of sharing in Westfield's media schedule supporting this campaign, please talk with us soon.
What else for 2012......
Beyond this other culinary marketing events, along with celebrity guests appearances are being firmed up for the balance of 2012.
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